4 Myths of the CEO as Crisis Spokesperson


One of the most important decisions your company will make is to choose the right spokesperson for your brand/company. Many people make the assumption that it should always be the CEO. While that may be true some of the time, during a crisis think twice about using your CEO in that capacity.

Myth 1: The CEO is the only person who should speak for the company.

The CEO should definitely be visible and even make statements, but in a major crisis it is best to appoint a separate spokesperson. Spokesperson duties removes the CEO from his work and can be a waste of their valuable time. A crisis situation requires an individual who has the right personality and is trained to handle the stress for this type of position.

  • For Example: CEO Tony Hayward (ex-CEO now) during the BP crisis. Tony made many statements that were unfathomable to the public and the people injured by the oil spill. He was the bitt of jokes on every network and he brought the value of his company down even further by giving unrealistic comments.

Myth 2: There should be only one spokesperson.

Each company should have “one voice” for your company or brand. Though, you can have that one voice come from different people. As long as your message is consistent, you can have a couple of spokespersons – especially if there are technical or operational areas to be discussed. You can use experts from each area to explain their fields and have a main spokesperson to give statements.

Myth 3: Legal counsel should decide what is said.

While it is important to know what the lawyers tell you is legal and not, etc. you need to follow what is best for the company and its publics. An organization can win in a court of law, yet still lose in the court of public opinion.

Myth 4: The CEO must be ‘on the spot’ to take charge.

The CEO should be visible, but does not need to take charge. There is a time and place for everything and everyone – each crisis is different and needs to be handled on an individual basis. Example:

  • CEO Tony Hayward was inundated with work as the spokesperson for BP. The crisis was extremely large and Hayward became quite irritable. Listed below are a few of Tony’s quotes and a couple of late night jokes that came out at the same time.

Fact: The BP oil spill disaster claimed 11 lives and has since spewed 20 to 100 million gallons of toxic oil into the Gulf of Mexico, May 31, 2010. These are some of Tony Hayward’s comments after the disaster:

  • “There’s no one who wants this over more than I do. I would like my life back.” BP CEO Tony Hayward, May 31, 2010.
  • “When do we ask the Sierra Club to pick up the tab for this leak?” –Blaming the oil spill in the Gulf on the Sierra Club, arguing that the environmental group had driven oil producers off the land to more high-risk situations offshore, May 17, 2010.
  • “I think the environmental impact of this disaster is likely to have been very, very modest.” —Tony Hayward, interview with Sky News television, May 18, 2010.
  • “What the hell did we do to deserve this?” –BP CEO Tony Hayward, speaking to fellow executives in London about the Gulf oil spill disaster, May 2, 2010.
  • “The Gulf of Mexico is a very big ocean. The amount of volume of oil and dispersant we are putting into it is tiny in relation to the total water volume.” —Tony Hayward, May 14, 2010.
  • “Yeah, of course I am” —Tony Hayward, when asked if he sleeps at night, Forbes, May 18, 2010.

In the end Hayward lowered the value of BP by billions of dollars and lost his job.

Jokes at Hayward’s expense:

“The BP president said yesterday that the company would survive. That’s like someone running over your dog and saying, ‘Don’t worry, my car is fine.'” —Jimmy Fallon

“This Tony Haywire guy, whatever his name is, he told the BBC on Sunday that he believes the new oil cap that they’ve installed will eventually capture the vast majority of oil spewing from the well. You know, if they could capture half the BS spewing from Tony Hayward, people would be thrilled.” —Jay Leno

“BP wants Twitter to shut down a fake BP account that is mocking the oil company. In response, Twitter wants BP to shut down the oil leak that’s ruining the ocean.” —Jimmy Fallon

Final thoughts:

If you were CEO of BP – what would you have done after the oil spill in the gulf? How would you have handled their PR?

Do you believe that a CEO should ALWAYS be the crisis spokesperson?









Top Four Intellectual Wellness Apps: Train Your Brain While Playing Games

A man went in for a brain transplant operation and the surgeon offered the man a choice of two brains. He could choose either an architect’s brain for $10,000, or a politician’s brain for $100,000. “Does that mean that the politician’s brain is much smarter than the architect’s?” exclaimed the clearly puzzled man. “Not exactly” replied the surgeon, “The politician’s brain just hasn’t been used.”

Don’t let your brain go soft! Your brain needs exercise just like the rest of your body. So, we found four different and fun apps that can help keep your brain challenged. These apps have fun, challenging games made specifically to exorcise different areas of your brain by solving problems and answering questions. Play these games a few minutes each day and you could give your brain a ‘tune-up’ or even an ‘upgrade’. Challenge yourself, your friends and your kids while playing games and having fun.

1. Brain Trainer by Lumosity (FREE) iPhone

Brain Trainer has 10 brain games designed to enhance your cognitive abilities: including memory, processing speed, attention, flexibility, and problem solving. To achieve the best results, you should play brain games a few minutes each day. Over 14 million users have trained their brain using Brain Trainer and they reported the following benefits:

• Improved memory

• Enhanced mood

• Better problem solving skills

• Ability to think more quickly

Start improving your brain NOW!

2. Words With Friends (FREE) iPhone & Android

Do you have a large vocabulary? Test your vocabulary knowledge with Words With Friends. This app brings the joys of Scrabble to your smart phone. You can sign in to Words with Friends through your Facebook account to find friendly opponents with ease and when you prevail you can post your victory.

3. Clockwork Game (FREE) iPhone

Discover a series of ingenious mini-games especially created to test various cognitive abilities such as visual, spatial, logic, language, arithmetic, and memory. Train your brain and challenge yourself with Clockwork Brain!


★ Scrolling Silhouettes: Trains Visual/Spatial Ability

★ Anagrams: Trains Language Processing

★ Missing Tiles: Trains Arithmetic

★ Chase the Numbers: Trains Memory

★ Size Matters (Unlockable Bonus): Trains Visual/Spatial Ability


★Word Length: Trains Language Processing

★Sculpt Away: Trains Memory

★Directions: Trains Visual/Spatial Ability

★Points of View: Trains Logic

★Label It: Trains Language Processing

★What Changed: Trains Memory

4. Sudoku(FREE) iPhone & Android

Sudoku free has unique handcrafted puzzles across four different skill levels, and is a great introduction to the fun and puzzle solving challenge of Sudoku.

Sudoku Features:

• Multiple color schemes
                 • ALL puzzles are solvable WITHOUT guessing

• Unique handcrafted puzzles
        • 4 color schemes

• Four different skill levels
              • Challenge a friend

• “ALL notes”: tap the “All notes” button on to show possible answers for each square. Tap the “All notes” button off to remove the notes

• Pause the game at any time and resume where you left off

• Best times, progress statistics, and much more

• Hints: shows the answer for the selected square or a random square when one is not selected

iPhone Apps

Hi all, my name is Annie and I’m an iPhoneaholic. I’m here today to share my knowledge with you in the hopes that my iPhoneaholicism will be of use to someone and not just a detriment to my time management.

Recently, I had the chance to review dozens of iPhone applications, aside from the dozens that I already use in my daily life. I am here to share the information I learned with you. In each blog I will tell you about a specific type of apps.

So, let’s get going…

Check out my blogs at: https://prrisingstar.wordpress.com