Using social media for event planning

When it comes to planning an event – social media may quickly become your best friend. Social media is free, easy to use, has a huge following, and is oh-so-available…All of which make social media a very valuable resource. Whether you’re promoting a new product, sporting event, concert, or fundraiser – when used correctly, social media will engage your audience and create a buzz around your event. If you put in the time, social media will do the work!

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Here are some ideas on how social media can help you with your next media event:

Planning

  • Choose a venue, date and time – use social media to read boards and chat with others in your field regarding venues, etc.
  •  Determine program – speakers, time limits, prepare message points for speakers, collect all speeches prior to event (to edit/check for cohesiveness)
  • Use social media to send invitations.

Promoting

§  Create event listings on social networks


§  Integrate social media with registration

§  Use a hashtag
 on social media sites

§  Create promotional video to post on sites

§  Use Pitchengine to create multi-media enabled press releases, and send the URL for the release to any and all “maybes” on your list.

 

Organization

    §  Locate supplies online using message boards and reviews       

 § Prior to the event, issue a short media advisory alerting reporters of the event      

 §  Collect RSVPs online

 

Engagement 

  • Via Ustream (iPhone app) you can stream live video of your event for free. 
  • Have Twitter walls displayed
  •  If showcasing different items or a venue, have different check-in locations for attendees (use Four Square)
  • Start a Twitter contest – give away prize for people that can correctly answer marketing trivia via their Twitter feed.
  • Create event pages on: Facebook Events
- Evenbrite – Upcoming – Linkedin
  •  Provide Twitter transcripts to attendees, and also post it to your various event pages. Backupify has a super cool new, free service called Session Tweets  where you can automatically make a PDF of all tweets using your event hashtag.

Social media can help find a venue and supplies, send invitations and record RSVPs, disseminate information, record transcripts and videos, engage attendees, encourage attendee interaction, can enhance attendees experience, and much more.

Here is a list of social media sites that are helpful when planning events:

  •        Facebook Events
  •        Linkedin
  •        Twitter
  •        Pitchengine
  •        Ustream
  • –       Google+
  • –       Eventbrite
  • –       Hootsuite
  • –       pinterest
  • –       instagram
  •        snapchat

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